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Link Shortener Phishing

Medium SeverityLink shorteners appear in 24% of phishing emails

Link shortener phishing uses URL shortening services (bit.ly, tinyurl, etc.) to disguise malicious destination URLs in phishing emails, making it impossible to see where a link actually leads.

How it works

  1. Attacker creates a phishing page on a compromised or lookalike domain
  2. The malicious URL is shortened using bit.ly, tinyurl, or similar services
  3. The shortened link is embedded in an email that appears legitimate
  4. Victims can't see the real destination by hovering over the link

Red flags to watch for

  • Shortened URLs in emails from banks, tech companies, or employers
  • Legitimate companies rarely use URL shorteners in official emails
  • Use a URL expander tool to preview shortened links before clicking

Real-world example

Subject: Your package delivery failed — reschedule now
From: delivery-notification@fedx-updates.com
“We attempted to deliver your package but no one was available. Reschedule your delivery: https://bit.ly/3xR4kMz”

How to protect yourself

  • Never click shortened URLs in unexpected emails
  • Use URL preview tools (checkshorturl.com) to see the real destination
  • SiftMail automatically detects and scores link shorteners in email bodies

How SiftMail detects this

SiftMail adds +15% to the risk score when link shorteners are detected in the email body, as legitimate senders rarely use them.

Spot link shortener phishing the moment they land

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